DevGroup NW - Thurs., March 19, 6:30 to 8:00pm
Tracking activity on web sites used to be all about the pageviews and visit paths. Now dynamic content means most interaction is taking place between page loads. Getting web analytics tracking involved in this interaction is still often overlooked, avoided, or feared. This session examines good and bad ways to integrate web analytics tracking beginning in the design phase, and how doing so can benefit designers and developers as much as it benefits marketers. Learn how visitors are interacting with your work, and use the knowledge to drive your own personal design and development decisions.
Location:
PCC Cascade Campus
Moriarty Arts and Humanities Auditorium
Building, 104
705 N. Killingsworth
» RSVP Today
About the Speaker

Adam Ware is a seasoned web veteran from Portland, Oregon. His career began in the .com heydey as a web developer, and slowly transitioned into that of a web marketer. Much of his experience has been working for startups (even some successful ones), but he has also worked with medium sized web-based companies, and consulted for WebTrends as a business analyst for some of their biggest customers. He currently runs SwellPath Interactive, an online marketing agency based in Northwest Portland.
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March 9, 2009 @ 3:01 pm
Events |
Small Groups, Tightly Joined
DevGroup NW - Wed., Feb. 18, 6:30 to 8:00pm
Homophily describes the tendency of individuals to bond with people similar to themselves. It’s an obvious insight. But it also means everything to the analysis of any given online community. A web community’s success can be predicted almost entirely by asking: “Do the people drawn to this website share cultural traits with one another?”
This is why Microsoft can’t launch a successful social network. While your average college radio station, or sports fan club, or local music scene are natural gathering places.
With web communities, technology isn’t important - it’s a culture thing.
Location:
PCC Cascade Campus
Moriarty Arts and Humanities Auditorium
Building, 104
705 N. Killingsworth
About the Speaker

In 2005 Marcus Estes founded Tables Turned, a company dedicated to servicing non-commercial radio stations with freely licensed music for podcasts and internet radio. He also served on the board of directors for Portland Oregon’s Cable Access station and has contributed web expertise to a number of nonprofit organizations. In 2007 he helped launch WFMU’s Free Music Archive project, a social software and licensing website that aims to help save internet radio by lowering royalty payments for non-commercial radio stations. He now works for OpenSourcery helping non-profits find their way on the web.
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February 10, 2009 @ 2:30 pm
Events |
Register for Adobe MAX
Connect with thousands of designers, developers, partners, executives, and Adobe staff for education, inspiration, and community. MAX 2008/2009 will be held in San Francisco from November 16 - 19, 2008. Register online or find out more at http://max.adobe.com/
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July 14, 2008 @ 5:21 pm
Events |
The Secrets of Designing Great Sites with Photoshop & Dreamweaver
Date: Wednesday, April 30, 2008
Location:
PCC Cascade Campus Auditorium
705 N. Killingsworth
Portland, OR
Time: 6:15 - 8:00pm
Cost: Free
Dreamweaver is the defacto standard when it comes to professional HTML
authoring. Photoshop is the defacto standard for image creation and
manipulation. Together the two make up a complete toolkit for the
modern web designer. During this session, Adobe Web Evangelist Greg
Rewis will take you through the ins-and-outs of building sites using
Dreamweaver CS3 and Photoshop CS3.
You’ll learn about new features in Dreamweaver to optimize the creation
of standards-based, CSS layouts, easily manage CSS stylesheets, and
locate and correct CSS-related browser bugs. You’ll also learn to use
many of the new features in Photoshop CS3 to create compelling graphics
for your site. And most exciting, you’ll learn a completely new
workflow between Dreamweaver and Photoshop!
Attending? Add yourself to http://upcoming.yahoo.com/event/453950/
ABOUT THE SPEAKER:
Greg Rewis is the Group Manager, Creative Solutions Evangelism at Adobe
Systems. Greg has been passionate about the web since putting his first
“home page” online in 1994. His career has taken him around the world,
from the early days of desktop publishing, to a start-up in Hamburg,
Germany, the glory days of the web at Macromedia and finally his
current role at Adobe. The original GoLive Cyberstudio Product Manager
and former Dreamweaver Technical Product Manager, Greg is the co-author
of “Mastering CSS with Dreamweaver CS3″ published by New Riders.
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April 30, 2008 @ 5:39 pm
Events |